STEP 1: Set Your Goals
1. Why do you want a web site?
2. How does a web site fit your overall business plan?
3. What is the size of the online market?
4. What are the goals for your website?
STEP 2: Develop Your Web Site Strategy
1. Who is your website target audience?
2. What typically appeals to your target audience?
3. How are the other websites (your competition) reaching out to this target audience?
4. How will you measure your performance?
5. Have you developed your benchmarks?
6. What will your website do?
7. How will your website stand above the competition?
STEP 3: Set-Up Implementation Plans
1. What name will you give to your site?
2. How do you envision the design of your web site?
3. How will you create your website?
4. How will you create your content?
5. How will you maintain your website?
STEP 4: Start the Ball Rolling
1. Do you have a logo?
2. For e-retailers, do you have the critical components needed to run an e-commerce site?
3. How are you going to host your site?
STEP 5: Create and Launch Your Web Site
1. Have you loaded your site with your chosen web host provider?
2. Are the scripts and application you need for your website functioning well?
3. Have you tested your website?
STEP 6: Promote Your Web Site and Measure Its Results
1. Do you have a plan in place to market your website?
2. How are you going to get sites to link to you?
3. Do you know the search engine keywords that you rank well? 5. If your site is not visible in the search engine results pages for its keywords, what strategies do you intend to do?
STEP 7: Maintain Your Website and Grow Your Web Business
1. Continue to find ways to grow your web business.
2. How do you intend to continue your education on web development?
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