Amazon Advantage Program

Amazon Advantage Program

What is the Advantage program?

Advantage is a program that enables authors, musicians, filmmakers, publishers, studios, and other content providers to list and sell their products on Amazon.com right alongside products that have massive marketing and distribution. The Advantage program provides a simple, efficient way to have a direct relationship with Amazon.com. Vendors enroll in Advantage and ship us inventory. The Detail Page shows the "In Stock" message to customers. Similar to a consignment program, Advantage vendors are paid following the sale. Restocking orders are automatically generated when we need more. For more information, read How Advantage Works.

Why should I join?
Advantage is the simple, direct, and profitable way for you to sell your products on one of the world's leading online retail web sites. Advantage provides the business, marketing, and vendor support you need to maximize your sales on Amazon.com. Titles enrolled in Advantage are eligible for automated merchandising and personalization, Search Inside?, Amazon.com's excellent Customer Service and order fulfillment services, and much more. With a small annual fee for unlimited title additions and as little as a two-unit per title inventory commitment, your risk is minimal.

What are the requirements for joining Amazon.com Advantage?
To be eligible for Amazon.com Advantage:
• You must have North American distribution rights for each title.
• You must have an e-mail address and internet access.
• You must have a scannable ISBN/EAN/UPC barcode on every item.
• You must comply with Membership Agreement and Rules and Instructions.

How do I apply?
You can apply for membership in the Advantage program by going to the Advantage program home page and clicking on the "Join Now" button. There, you can read the Membership Agreement and Rules & Instructions, and you can sign up for the program. Because Amazon.com Advantage is an online program, we require that you apply using our online application. We do not accept applications submitted by other means, such as by fax or mail.